Cookie Policy

Last updated: 15 January 2026

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience. Cookies allow websites to recognise your device and store some information about your preferences or past actions.

This cookie policy explains how ApexQuanta AB ("we", "our", or "us") uses cookies and similar tracking technologies on our website at apexquanta.pro. It describes what these technologies are, why we use them, and your rights to control our use of them.

How We Use Cookies

We use cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our website and through third-party services, social media platforms, and across the internet.

Third parties serve cookies through our website for advertising, analytics, and other purposes. We have implemented Google Consent Mode v2 to ensure that your cookie preferences are respected across all our tracking and advertising systems.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and remembering your cookie consent preferences. The website cannot function properly without these cookies.

Legal basis: Legitimate interest (essential website functionality)

Can be disabled: No

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, user behaviour, and improve our services.

Legal basis: Consent

Can be disabled: Yes

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages, such as remembering your language preferences.

Legal basis: Consent

Can be disabled: Yes

Marketing/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for targeted advertising and remarketing.

Legal basis: Consent

Can be disabled: Yes

Specific Cookies We Use

The following table provides detailed information about the specific cookies used on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution and conversion tracking 90 days Marketing
IDE Google Ads - ad personalisation and measurement 2 years Marketing

Third-Party Cookies

We use several third-party services that may set their own cookies on your device:

Google Analytics

We use Google Analytics to analyse website usage and improve our services. Google Analytics uses cookies to collect information about how you use our website.

Privacy Policy: https://policies.google.com/privacy

Google Ads

We use Google Ads for advertising and remarketing purposes. This service may show you relevant advertisements based on your interests and previous visits to our website.

Privacy Policy: https://policies.google.com/privacy

Google Fonts

We use Google Fonts to display fonts on our website. Google may collect usage data when fonts are loaded.

Privacy Policy: https://policies.google.com/privacy

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change these preferences at any time by clicking the "Manage Cookies" link in our website footer.

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block cookies from particular sites
  • Block all cookies from being set
  • Delete all cookies when you close the browser

Opt-Out Links

You can opt out of specific third-party cookies using these links:

Google Consent Mode v2

We have implemented Google Consent Mode v2, which allows us to respect your cookie preferences while still providing relevant services. This technology adjusts how Google Analytics and Google Ads behave based on your consent choices:

  • If you consent to analytics cookies, Google Analytics functions normally
  • If you reject analytics cookies, Google Analytics operates in a privacy-enhanced mode
  • If you consent to marketing cookies, Google Ads can personalise advertisements
  • If you reject marketing cookies, Google Ads operates without personalisation

Impact of Disabling Cookies

Disabling cookies may affect your experience on our website:

  • Some website features may not work properly
  • You may need to re-enter information more frequently
  • Personalised content and recommendations may not be available
  • We may not be able to remember your preferences
  • Analytics data will be limited, affecting our ability to improve the website

Updates to This Policy

We may update this cookie policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any significant changes by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about this cookie policy or our use of cookies, please contact us:

ApexQuanta AB

Sveavägen 45, 213 19 Malmö, Sweden

Email: privacy@apexquanta.pro

Phone: +46 407127592