Privacy Policy

Introduction

ApexQuanta AB ("we", "our", or "us") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store, and protect your personal information when you visit our website or use our pawnshop services. We are the data controller for the personal data we collect about you.

Data We Collect

The data collection we perform includes various types of personal information depending on how you interact with our services. We collect personal data that you provide directly to us, as well as information that is automatically gathered when you use our website.

How We Use Your Information

How we use your information depends on the services you use and your relationship with us. We use of your data is based on legitimate business interests, contractual necessity, legal compliance, or your explicit consent.

• To provide pawnshop services including loan processing and item storage
• To verify your identity and comply with legal requirements
• To communicate with you about our services and respond to enquiries
• To improve our website and services through analytics
• To send marketing communications (with your consent)
• To comply with legal obligations and prevent fraud

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information in the following circumstances:

• With service providers who assist us in operating our business
• With law enforcement or regulatory authorities when required by law
• With professional advisers (lawyers, accountants, auditors)
• In connection with a business transfer or acquisition
• With your explicit consent for specific purposes

Data Retention

Data retention periods vary depending on the type of information and the purpose for which it was collected. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy.

• Customer account information: 7 years after account closure
• Transaction records: 7 years as required by financial regulations
• Marketing consent: Until withdrawn or 3 years of inactivity
• Website analytics: 26 months maximum
• CCTV footage: 30 days unless required for legal proceedings

Your Rights

Under the General Data Protection Regulation (GDPR) and Swedish data protection laws, your rights include:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data in certain circumstances
• Right to restrict processing: Request limitation of how we process your data
• Right to data portability: Request transfer of your data to another service provider
• Right to object: Object to processing based on legitimate interests or for marketing
• Right to withdraw consent: Withdraw consent for processing where applicable

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure storage systems, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure.

International Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other approved mechanisms under GDPR.

Contact Information

If you have any questions about this privacy policy or wish to exercise your rights, please contact us using the contact information below. We will respond to your request within one month of receipt.

Complaints

If you believe we have not handled your personal data in accordance with this policy or applicable data protection laws, you have the right to lodge a complaint with the Swedish Data Protection Authority (Integritetsskyddsmyndigheten) or your local data protection authority.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.